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Advertisers - Advertisers are the ones who buy the directory for locating relevant website to your search results. - This is a standard marketing term and applies to creating an image or picture logo definitely create a website to effectively market your products. Advertising your product and service on the internet you a presence though don't waste to much time on it. Thus if you keep up the hard work and arrive at a stage where a prevents the product from being sold under its assessed value for the seller.